Built to see all the Park and for all the Park to see.
Not just the biggest TV ever it's see-through from the inside
and views out will be full of the stadium just 200 metres
away - closer than ever before to an Olympic stadium.
Internal screens are planned such that we will create a virtual
games environment which stands to be a more exciting space
to experience the games than from within the stadium! Better
than the real thing.
But for all the electronics the screen will be open to
the outside and structure is shaped to collect and reverberate
the roar of the stadium around the interior to overpower
the electronic environment.
floors behind the screen provide hospitality services for
up to 8000. It provides for a media and broadcast centre arranged
as a press gallery at high level. A central atrium provides
for internal events crossed by a glass floored skyway suspended
between electronic images. In the evening a tremendous night
club is envisaged. The press look down on this as well as
out to the park and stadium. The venue fronts directly onto
the canal where we are negotiating the placement of a fleet
of luxury yachts.
The screen offers unlimited promotional opportunities.
It's The Surreal Thing
has almost all of the above and a good deal more. Still the
largest TV ever but together with the flip side of the Olympics
experience - how many really experience the Games - from the
sofa! Lets face it London's current ensemble of buildings
ain't gonna compete with what China offered. But we can provide
humour. This is what we are known for and this is what we
propose - an alternative view of the Games, not the real thing,
the surreal thing. If you want youth appeal this has it.
The promotional opportunities are mind blowing. The screen
of course shows the events and ads to demand but on the
screen perhaps games, a new programme launch.
TV... Or is it a computer console, a mobile phone or tablet?
Is it Acer, Samsung or Panasonic? Perhaps it is all three
but at different times for different launches. Then perhaps
twitter, google, facebook could provide their service. Anybody
could be famous for 15 seconds. Again youth appeal, in spades.
Then each sponsor can place their product strewn over the
floor. The coke cup (two stories at least), Mcdonalds burger
(say 8 m wide), toy sized BMW (in fact real), Cadburys Dairy
Milk, Omega watch, Visa card, Heineken can.
In the case of BMW we can do test drives around fish island
if they get the cars in early enough. The luxury yachts on
the canal can be inspected.
great for hospitality appeal for which we have numerous terraces
with views to the stadium, the screen and the products.
we plan placement of internal screens to create a virtual
environment. But as if this is not enough we then have a massive
party venue with a 60 x 20 m cinema backdrop. A fire place
which can sprout a three story fire (not for real!). Live
event are keen, again - youth appeal. And incidentally the
stadium is only 200 metres away with the real roar of the
venue on this site has the potential to steal the Games. Long
before the Games start our site will be a major talking point,
expectations will be sown.
Games ticket holders will see us
as they trundle along the Greenway from West Ham tube, from
the Park in general and especially from the south western
concourses to the Stadium as they exit. We have the visual
appeal, the events appeal, the ideas and the press on hand
to broadcast it to the world. Be there.
Baker & McKenzie
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